Presentation: Tweet"The Logic of Flow: Some Indispensable Concepts"

Time: Wednesday 14:50 - 15:20 / Location: Metropolitan 2

Unshakeable faith in the importance of flow can take you a long way. Often the value of flow is so high, and so obvious, that you can disregard the cost of achieving it. However, this is always the case; sometimes improvements are not free, and sometimes you must persuade non-believers. In such cases, a bit of scientific and economic logic can save the day. In this presentation Don Reinertsen will discuss some of the underlying science that drives the economic benefits of flow.

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Don Reinertsen, TweetConsultant and Author of "The Principles of Product Development Flow: Second Generation Lean Product Development"

Biography: Don Reinertsen

Don is the President of Reinertsen & Associates, a consulting firm specialized in the management of product development. He has worked with leading product development organizations for over 3o years, and taught executive courses at Caltech for 14 years. He is the author/co-author of three best-selling books on product development, and is considered one of the leading thinkers in the emerging field of lean product development. His latest awarding winning book, The Principles of Product Development Flow: Second Generation Lean Product Development, has been praised as, “… quite simply the most advanced product development book you can buy.”

Twitter: @DReinersten